A nation interested in successfully promoting cultural industries must focus on interactions between various hierarchies and the combination of national policies and enterprises. At present, the governmental or public department is still given a major role in promoting and developing creative cultural parks in Taiwan. However, if we can establish a means of public-private partnership, then cultural industries can be developed more rapidly. The aim of this study is research on the current condition of public-private partnership for domestic and foreign cultural industries, and simultaneously, identifying difficulties in development of cultural industries by public and private agencies. Furthermore, we must find out why there are few public-private partnerships for cultural industries in Taiwan, and set up a reasonable system for creating such partnerships to develop cultural industries in Taiwan.
This study uses documentation review, site visits and surveys, and the Analytic Hierarchy Process (AHP). The study first reviews existing documentation on cultural industries and public-private partnerships, and then by correlating site visits to creative parks, determine the key reasons specialists consider causative factors in public-private partnerships in analyses of decision-making systems. It also analyses reasons for promoting public-private partnership programme modes for cultural industries.
The results of this study lead specialists to consider that software is possibly better for achieving public-private partnerships in cultural industries than hardware because software yields more concrete constructional results than hardware. Analysing software, the specialists first emphasise assisting and promoting industries, second encouraging research and development, and third assisting industries in international exchanges and programming marketing mechanisms. Analysing hardware, the specialists first emphasize establishing public-private partnership centers, second hardware facilities and land partnerships, and third holding artistic activities. However, no matter what mode of public-private partnership for cultural industries is achieved, software or hardware, the specialists consider that the most ideal industries on which to base partnerships are designing and creating live and digital recreational amusements.