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National Chung Hsing University Institutional Repository - NCHUIR > 農業暨自然資源學院 > 生物產業管理學系 > 依資料類型分類 > 期刊論文 >  The Effects of Browsing Frequency and Gender on the Relationship Between Perceived Control and Patronage Intentions in E-tail

Please use this identifier to cite or link to this item: http://nchuir.lib.nchu.edu.tw/handle/309270000/131232

標題: The Effects of Browsing Frequency and Gender on the Relationship Between Perceived Control and Patronage Intentions in E-tail
作者: Wang, E.S.T.
王世澤
關鍵字: Browsing experience;consumer retention;e-tail;gender differences;Internet shopping;patronage intention;perceived control;planned behavior;past behavior;adolescents perceptions;service;providers;decision-making;online;internet;antecedents;commerce;purchase
日期: 2010
Issue Date: 2012-12-07 16:20:42 (UTC+8)
關連: International Journal of Electronic Commerce, Volume 14, Issue 3, Page(s) 129-144.
摘要: On-line consumer retention is vital to e-tail success. This study examines how consumer browsing frequency and gender affect perceived control and customer patronage intentions in the e-tail context. Statistical results show that browsing frequency has a positive direct effect on perceived control and patronage intentions of female consumers but does not have a significant impact on male perceived control and intentions. These findings provide theoretical insights into how consumer characteristics affect on-line decision-making and have implications for managing on-line consumers based on consumer characteristics.
Relation: International Journal of Electronic Commerce
Appears in Collections:[依教師分類] 王世澤
[依資料類型分類] 期刊論文

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