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National Chung Hsing University Institutional Repository - NCHUIR > 農業暨自然資源學院 > 生物產業管理學系 > 依資料類型分類 > 期刊論文 >  Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents

Please use this identifier to cite or link to this item: http://nchuir.lib.nchu.edu.tw/handle/309270000/131234

標題: Suppliers' willingness of customization, effective communication, and trust: a study of switching cost antecedents
作者: Yen, Y.X.;Wang, E.S.T.;Horng, D.J.
關鍵字: Customization;Trust;Electronics industry;Taiwan;buyer-seller relationships;business relationships;market orientation;service providers;commitment;satisfaction;performance;barriers;outcomes;model
日期: 2011
Issue Date: 2012-12-07 16:20:44 (UTC+8)
關連: Journal of Business & Industrial Marketing, Volume 26, Issue 4, Page(s) 250-259.
摘要: Purpose - This study seeks to extend current research by testing a framework for understanding the impact of perceived suppliers' willingness for customization, effective communication, and trust regarding perceived switching costs. Design/methodology/approach - Research data were collected from electronics firms in Taiwan; 281 questionnaires were collected. Structural equation model (SEM) analysis was applied to the data. Findings - The study suggests that perceived trust contributes to perceived switching costs. The perceived willingness of a supplier to customize for a buyer can indirectly impact on perceived switching costs by way of perceived trust toward the supplier. Furthermore, analysis of the direct and indirect effects reveals that effective communication plays a dominant role and has a significant influence on trust and perceived switching costs. Originality/value - While recent research increasingly examines customer switching costs in terms of antecedents, this study provides greater insight into switching costs from the trust-forming perspective to ensure customer retention.
Relation: Journal of Business & Industrial Marketing
Appears in Collections:[依教師分類] 王世澤
[依資料類型分類] 期刊論文

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