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National Chung Hsing University Institutional Repository - NCHUIR > 農業暨自然資源學院 > 生物產業管理學系 > 依資料類型分類 > 期刊論文 >  Displayed emotions to patronage intention: consumer response to contact personnel performance

Please use this identifier to cite or link to this item: http://nchuir.lib.nchu.edu.tw/handle/309270000/131236

標題: Displayed emotions to patronage intention: consumer response to contact personnel performance
作者: Wang, E.S.T.
王世澤
關鍵字: displayed emotions;positive emotions;consumer satisfaction;brand;attitude;behavioural intention;behavioral intentions;service experiences;positive emotions;satisfaction;consequences;foundations;environment;roles;labor
日期: 2009
Issue Date: 2012-12-07 16:20:45 (UTC+8)
關連: Service Industries Journal, Volume 29, Issue 3, Page(s) 317-329.
摘要: The impact of service on consumers' brand attitudes and patronage intentions serves to stress its importance to service marketers. This study further investigates previous research by proposing an integrative model that examines the hierarchical influence underlying emotions displayed by service personnel and the subsequent effect on consumer behavioural intention in the retail service context. Results indicate that service personnel-displayed emotion hierarchically influences consumers' emotions, satisfaction with service personnel, brand attitude, and patronage intention. Findings also reveal that brand attitude plays a critical mediating role. This work discusses implications for retail service firms and marketing executives, in addition to providing direction for future research.
Relation: Service Industries Journal
Appears in Collections:[依教師分類] 王世澤
[依資料類型分類] 期刊論文

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