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|標題: ||Investigatingmember commitment to virtual communities using an integrated perspective|
|作者: ||Wang, Edward Shih-Tse;Chen, Lily Shui-Lien;Tsai, Bi-Kun|
|Contributors: ||Wei Chun Wang|
|Issue Date: ||2013-07-02 10:40:05 (UTC+8)|
|摘要: ||Purpose – Although the number of virtual communities has increased dramatically over the past few|
years, attracting and maintaining members remains the biggest challenge to establishing virtual social
networks. This study seeks to integrate the roles of individual factors (issue involvement), social
factors (social interaction), and system factors (system interactivity), and to explore how these factors
contribute to member commitment in virtual communities.
Design/methodology/approach – A total of 402 undergraduate students, who are all current
members of virtual communities, participated in this study. Data were analyzed using structural
equation modeling (SEM).
Findings – The findings reveal that member commitment to communities was influenced more by
their issue involvement compared to their perceived social interaction or perceived system
Originality/value – This research contributes to online community literature by integrating critical
antecedent factors in the field of community commitment behavior. The findings indicate that issue
involvement is more important than social interaction and system interactivity for influencing
member commitment to communities. Additionally, the findings suggest that online community
administrators should consider community positioning and topic selecting programs when attempting
to influence users to commit to communities.
Keywords: Community networks, Customer retention, Facilitators, Human-computer interaction,
Social networking sites, User behaviour, User studies, Virtual worlds, Communities
Paper type: Research paper
|Relation: ||Internet Research, Volume 22, Issue 2, Page(s) 199-210.|
|Appears in Collections:||[依教師分類] 蔡必焜|
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