實證結果顯示，七年級生所偏好的旅遊形式多為海外獨立旅遊；在兩種境外旅遊形式中，部分渡假生活型態構面對遊憩體驗（自我意識、鬆弛、逃離都市、友誼）具有正向影響。團體旅遊之自我意識、逃離都市體驗對重遊、推薦意圖皆有正向影響；獨立旅遊之自我意識、鬆弛體驗對重遊、推薦意圖皆有正向影響。最近一次前往海外旅遊之形式、停留天數對團體旅遊之逃離都市體驗、獨立旅遊之自我意識體驗有顯著的差異；最近一次前往海外旅遊之住宿選擇對兩種境外旅遊形式之逃離都市體驗有顯著的差異。最後，本研究提出理論與實務意涵，以及對未來研究的建議。 Recent years, more and more Taiwanese travelers prefer going abroad independently; especially, Seventh-Grade tourists who focus on self and leisure life may be more inclined to go abroad in the form of independent travel. For traveling industry, Seventh-Grade travelers are vastly potential market targets; therefore, this study mainly focuses on the Seventh-Grade travelers exploring the relationship between vacation lifestyle, recreation experiences, and behavioral intentions with examining the effects of vacation lifestyle on recreation experiences. More importantly, the study tries to categorize recreation experiences on behavioral intentions in different foreign traveling forms (group package tour, or foreign independent tour). The conclusions and recommendations in this study can also help tourism industry to develop their own market strategies.
301 tourists were surveyed with structured questionnaire by personally payment, commissioned by a friend, network questionnaire for the seventh grade travelers who have participated in foreign travel. The sample of this research which had overseas experience in the form of group package tour includes 234 tourists, and the sample of this research which had overseas experience in the form of foreign independent tour includes 219 tourists. Using regression analysis, independent-sample t test, one-way analysis of variance to test the assumptions of this study.
Empirical results indicate that seventh grade tourists preferred the form of foreign independent tour. Part of the vacation lifestyle dimensions positively influence recreation experiences in two foreign traveling forms. Self-conscious experience and escape from the urban experience have positive effect on intention to return and the willingness to recommend in the form of group package tour. Self-conscious experience and relaxation experience have positive effect on intention to return and the willingness to recommend in the form of foreign independent tour. In addition, the form and days of stay that last went to foreign travel have significantly differences on escape from the urban experience in the form of group package tour, and also have significantly differences on self-conscious experience in the form of foreign independent tour. Accommodation that last went to foreign travel has significantly differences on escape from the urban experience in two foreign traveling forms. Finally, implications of this research would provide useful suggestions for future research.