Servitization is an emerging issue in recent years. However, it is doubt that what capabilities the firms should possess for practicing servitization activities and achieving maximum efficiency. Therefore, this research aims to explore the servitization capability of manufacturers in Taiwan. By employing the factors of interfirm network structure, knowledge distance and organizational culture to examine their effects on a firm’s servitization capability. Furthermore, this study would like to discuss the servitization capability whether have a positive effect on performance and business competitive competence. In addition, this study incorporates absorptive capability as one moderator variables to strengthen the process of the servitization capability.
This research used the data provided by Corporate Synergy Development Center as research sample. 1,000 questionnaires were sent to firms and 120 were returned. Deleting eight invalid questionnaires, the return rate for this research was 12%. The hypotheses are identified by descriptive statistical analysis, factor analysis, Pearson correlation analysis, multiple regression and hierarchical regression analysis. High levels of reliability, convergent validity and discriminant validity were recorded.
The empirical result as follows. First, the interfirm network structure (network centrality, symmetrical relationship between the organizations) is positively related to the servitization capability, except network density. Second, the knowledge distance between the firms is negatively related to the servitization capability, the innovative and supportive organizational cultures are also positively related to the servitization capability, except the bureaucratic organizational culture. Third, the servitization capability is positively related to business performance. And then the relationship between network structure and servitization capability can be partial significantly and positively moderated by absorptive capability。Finally, based on the empirical results, we propose theoretical and managerial implications and suggestions for future research.