研究結果發現，買方養豬場經營型態與飼養規模有顯著相關，賣方可依其採購特性調整銷售策略；黃豆粉買賣雙方在定價的認知上無顯著的相關，意味著在寡占市場中，油脂廠商恣意的調整價格，養豬戶別無選擇成為價格的接受者。廠商的定價目標與定價方法無顯著相關，意味著不論是製造或銷售，廠商都是追求最大利潤。 Soybean meal played major role in livestock industry. Its’ price influenced the income of livestock producers. The price of soybean meal was depended on two major crushing companies for years in Taiwan, which were highly monopolized. Under the situations, there were differences of price recognition among crushing companies, sale distributors, and buyers-livestock producers.
The main purpose of this study was to investigate the correlation of pricing objectives among crushing companies, sale distributors, and buyers-livestock producers. The research targets were private pig feed mixers, soybean meal manufacturers and sale distributors.
A questionnaire was designed and revised after preliminary test with some soybean meal manufacturers and sale distributors. Total 84 questionnaires were collected from soybean meal manufacturers and sale distributors, and others were 253 questionnaires collected from private pig feed mixers.
The findings of this study revealed that pig farm operate types are related to farm scale. No correlation of price recognition was found between buyers and sellers, Therefore, under monopolized market, crushing companies can regulate the price of soybean meal as they want. No correlation was found between pricing objectives and pricing methods for soybean meal manufacturers and distribution channels.