Tense since ancient times is a large population of arable land, food production and rural incomes is always the main goal of the agricultural production, the use of pesticides in controlling pests thereby increasing food production is the necessary technical measures, since 1935 the first time pest control pesticides used on cotton and vegetables, pesticides from closely linked with the crop, inseparable.
With the continuous improvement of pesticide dependence, Chinese pesticide market demand exacerbated by pesticide manufacturers continue to rise, Chinese pesticide market is rapidly expanding, 1 November 2011, the national pesticide industry, industrial output value at current prices totaled 1831.1 billion to complete the current price sales output value of 162.57 billion yuan the biological pesticide sales output value accounted for 11.1% of the total sales of pesticides, the highest in the world. (Source: Agricultural Investment Network 2012-2-27)
Given the huge business opportunities of China''s pesticide market, A Company was founded in 2001 in the industrial area of Fengxian District, Shanghai, is a wholly owned subsidiary of the Corporation of Taiwan; company mainly produces the processing repackaging of pesticide formulations and pesticide chemicals intermediates and fertilizers manufacturing and sales; Since 2005 China sales footprint throughout China around. Companies adhering to the requirements of high quality for many years in Taiwan, to share more of Taiwan''s successful experience in the stage of accelerated development of agriculture in mainland China today, with many farmers, pipeline distribution partners, and to seek sustainable development, and, ultimately, for the continent the development of agriculture, improving the quality of agricultural products as well as to improve the quality of life of farmers, to contribute their strength.
However, although the Chinese pesticide market a large surface, but there are registration filing of pesticide manufacturers up to 4583, which does not contain a number of manufacturers of non-registration, pesticides sales success in China, and occupies a leading position is not a The easy thing to do, we must have with differentiated and suitable for enterprise sales strategy and a group of outstanding marketing team backed the chance to place the main battlefield of the pesticides in this world, even champion.
Pesticide management has been a concern, not only more fundamentally related to pesticide production enterprises in China whether sustainable development is closely related with the farmers, the purpose of this study the impact of the analysis of Chinese pesticide market changes and the impact of domestic coping strategies, combined with Company A major pesticide companies to changes in the external environment is the current situation, and then find the critical success factors of the A pesticide market in China.