In 2010 Taichung Mayor elections, the constituency changes, the voters increased, the patterns of the metropolitan area and non-metropolitan areas, cooperation with other local factions forces variables, resulting in the Taichung Mayor election has a great difference form the past mayoral elections. The candidate Su,Chia-Chuan and Hu,Chih-Chiang conditions faced campaign also will be different from the face of such a complex environment, how to choose the best strategy, through the assumption of rational choice, another zero-sum game between the two sides are also thinking about the candidates .
We tried to study all five mayoral elections in 2010 for the study, summarized by the election results, the election results for Taichung, voter behavior studies to literature methods for related news topics, advertising strategies, propaganda shaping, etc. further strategies for the operation and effectiveness of the election would not affect the election results are discussed in order to use TEDS Taiwan''s Election and Democratization Study database (2010 mayoral election municipalities interviewed case) interviews data further validate whether the unanimous vote of the election strategy or split vote acts, supplemented depth interviews to understand the motives of candidates campaign strategy, campaign strategy led to know whether voting behavior change.
After statistical data validation, as well as interviews with the results after finishing the course of the last election in Taichung, the two sides are not the best choice of candidates, the KMT candidate Hu,Chih-Chiang campaign strategy and city councilors decoupled and can not complement each other, creating a win-win; DPP Su Jia-Chuan still could not break the metropolitan area voters agree. Strengthen the integration of the KMT faction urgent action next election, the DPP will need to think about the image and transformed into a balance between rural grassroots shape, regardless of what political party is elected to completely serving the community, public opinion is democratic normalization politics beautiful achievement.