|摘要: || 2012年行政院環境保護署，為提升國人、婚紗業者、餐飲業者及婚禮顧問公司對低碳婚禮的認知度，於建國百年結婚熱潮湧現開始，推動「百年琴瑟低碳婚禮活動」，鼓勵新人發揮創意舉行健康且環保的低碳婚禮，特此製作低碳婚禮指引手冊。近年來的確有新人於婚禮與婚宴中融入了環境保護、社會關懷與綠色消費等概念。|
Environmental Protection Administration (EPA) in 2012 promoted “a hundred- year couples of low-carbon wedding activity” to raise the citizen’s, wedding suppliers’, catering traders’, and wedding adviser companies’ cognitions toward the low-carbon wedding started in the wedding waves of Centennial. To encourage the newly weds to elaborate creations, the government prepares a low-carbon wedding guidebook for the healthy and environmental low-carbon wedding. Recently, some newly weds also incorporated environmental protection, social care and green consumption into the wedding.
According to some researches, the largest amount of spending money in operating wedding process is the wedding reception (Zhou, 2008). The wedding reception has a great significance for Chinese on the traditional concepts. It become especially important for the newly wed’s parents to compare the wealth and magnificence (Liu, 2000). Nontheless, many creative thoughts have been gradually influenced by the time changes and environmental consciousness. Thus, the purpose of this study is to discuss the wedding consumers and wedding suppliers toward the conceptual cognitions and performing recognitions of “green wedding receptions”.
This study develops the questions from the low-carbon wedding guidebook published by EPA, and then chooses nine wedding suppliers to have a deep interview, at the same time produces a questionnaire to survey the latent wedding consumers. The study shows that only part of wedding reception suppliers have cognitions about the green wedding reception. However, if the government can promote the concept powerfully, provide the performing plan and the consumers are willing to support the green wedding reception, the suppliers will have a highly performing recognition. Also, through our survey shows that the actual and most important descision makers of the wedding consuming place are newly weds’ parents, and the newly couples come in second. Therefore, the concept of green wedding reception should be greatly promulgated to the newly weds’ parents. The latent consumers feel highly cognitions and recognitions to the partial content of implementing the guided green wedding receptions, but they cannot be fully carry out in the implementation. It is said the reason may be the civil wedding reception suppliers cannot provide the supporting green wedding reception for consumers to choose.
Although vegetable food can lower the carbon emission, through the research studies, we can know that green wedding reception is not a vegetarian diet but a focus on the productions of food origin, the growing quality, and cooking ways to lower the impact toward the environment. To strength the call for the healthy diet for the modern people and attain the supply and demand balancing protection for the earth and eco-environment, the green wedding reception will be accepted and carried out by the public.