Sanmin Road, nicknamed as the "Bridal Salon Street," in Taichung is one of the shopping areas that provides important traditional service in old downtown. For a long time, the industrial clustering has promoted clustering effect and constructions of consumptionscape; more importantly it built up collective memories. Following the urban sprawling, environment degeneration, excessively commercialization, the landscape has also changed over time. The abundant cultural resources of old downtown has been a waste.
In order to understand the current issues, views about the consumptionscape of bridal salon street from industry, academia, and the government in the hope to propose feasible suggestions for urban revitalization, in this study I interviewed ten informants and analyzed the data employing the Grounded Theory. The main results of the research are as follows:
First, the main factor resulting into the degeneration of old downtown and failures of past revitalization projects is the relocation of the municipal office, which led to the indirect other consequences include that buildings are torn with time, whereas the land owners are not active participants in the urban revitalization projects. In order to appeal to international market and the changes in consumption patterns have also led to, the relocation of the bridal salon services.
Second, my analysis shows that local policy makers should pay more attention to the history of local space, and it will increase the chances of successes in the market. I examined the views of residents, bridal salon industry workers, the government officers and academics and found that many are enthusiastic to supply their suggestions. For instance, in terms of physical space and environment improvement of "Bridal Salon Street," suggestions include building up a department store of bridal salon services and coming up with a theme for the landscape, “story marketing”, and revitalize obsolete buildings. In terms of environmental consciousness, they suggest enhancing community participation and local consciousness, and building up the identities of residents by hosting events.
This research concluded the following suggestions as stated below：
A. Building the department store of bridal to promote the local development is not effective for the development of the area.
B. The land rights issues should be resolved in order to revitalize obsolete spaces.
C. New development plan should include the design of a cultural property route to experience the daily life for tourists.
D. Obsolete space areas should be reduced, while outdoors open space should be increased.
E. The renovations of old buildings should be encouraged.