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National Chung Hsing University Institutional Repository - NCHUIR > 農業暨自然資源學院 > 景觀與遊憩學士學位學程 > 依資料類型分類 > 碩博士論文 >  解讀台中市三民路「婚紗街」的集體記憶-消費地景的文化生產觀點

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標題: 解讀台中市三民路「婚紗街」的集體記憶-消費地景的文化生產觀點
Interpreting the collective memories of ";Bridal Salon Street";in Taichung in the Perspective of Cultural Production of Consumptionscape
作者: 陳佳倪
Chen, Jia-Ni
Contributors: 林怡潔
關鍵字: 婚紗街;集體記憶;消費地景;產業變遷;舊市區振興
Bridal Salon Street;Collective Memory;Consumptionscape;Industry Transition;Old Downtown Revitalization
日期: 2012
Issue Date: 2013-11-19 12:32:50 (UTC+8)
Publisher: 景觀與遊憩碩士學位學程
摘要: 台中市中區三民路「婚紗街」是舊市區重要的傳統服務業商圈之一。長久以來,該項產業群聚帶動相關產業的聚集經濟效應與消費地景的形塑,產生人們對於地景共同建構的集體記憶。如今都市的擴張造成了產業遷移、人口外移、環境沒落等現象,加上過度的商業行為導致地景環境的改變,已很難看出台中市文化發展的歷史軌跡,如此豐富的舊市區文化資源遭到浪費。
Sanmin Road, nicknamed as the "Bridal Salon Street," in Taichung is one of the shopping areas that provides important traditional service in old downtown. For a long time, the industrial clustering has promoted clustering effect and constructions of consumptionscape; more importantly it built up collective memories. Following the urban sprawling, environment degeneration, excessively commercialization, the landscape has also changed over time. The abundant cultural resources of old downtown has been a waste.
In order to understand the current issues, views about the consumptionscape of bridal salon street from industry, academia, and the government in the hope to propose feasible suggestions for urban revitalization, in this study I interviewed ten informants and analyzed the data employing the Grounded Theory. The main results of the research are as follows:
First, the main factor resulting into the degeneration of old downtown and failures of past revitalization projects is the relocation of the municipal office, which led to the indirect other consequences include that buildings are torn with time, whereas the land owners are not active participants in the urban revitalization projects. In order to appeal to international market and the changes in consumption patterns have also led to, the relocation of the bridal salon services.
Second, my analysis shows that local policy makers should pay more attention to the history of local space, and it will increase the chances of successes in the market. I examined the views of residents, bridal salon industry workers, the government officers and academics and found that many are enthusiastic to supply their suggestions. For instance, in terms of physical space and environment improvement of "Bridal Salon Street," suggestions include building up a department store of bridal salon services and coming up with a theme for the landscape, “story marketing”, and revitalize obsolete buildings. In terms of environmental consciousness, they suggest enhancing community participation and local consciousness, and building up the identities of residents by hosting events.
This research concluded the following suggestions as stated below:
A. Building the department store of bridal to promote the local development is not effective for the development of the area.
B. The land rights issues should be resolved in order to revitalize obsolete spaces.
C. New development plan should include the design of a cultural property route to experience the daily life for tourists.
D. Obsolete space areas should be reduced, while outdoors open space should be increased.
E. The renovations of old buildings should be encouraged.
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