The purpose of this study is to assess the willingness to pay of rural community rejuvenation program. This study analyzes the influencing elements of rural residents’ willingness to pay including gender, age, residence, occupation and income, as well as the attributes of different distances from rural community to local administration center by applying Thunen Kreise, so as to provide rural community resident for rural community development. It is measured by contingent valuation method and use Tobit model to conduct regression analysis. Result reveals that female has less willingness to pay than male. As income increases and while participating in Rural Community Rejuvenation Program discussion meetings frequency raises respondent is willing to pay more. Distance from community to local administration center influences willingness to pay, when distance enhances, respondent will pay more. Residential area also influences willingness to pay. The average of willingness to pay for rural community rejuvenation is 844 dollars.